AccuWeather Warnings, Forecasts and Weather Analytics for Retailers

AccuWeather provides highly customized weather-driven services to the retail industry, including site-specific forecasts and severe-weather warnings, historical data and custom business analytics. These services are uniquely valuable and not available from any other source.

From department stores to big-box retailers and convenience store chains, leading retailers rely on AccuWeather because:

• Getting a tornado warning 15 minutes in advance can be the difference between life and death for employees and customers.
• Optimizing your local and regional advertising—as well as your social media and web promotions through Weather-Triggered Marketing®—leverages the exact weather forecasted for each store location.
• Correlating historical weather data to track trends in sales at the SKU level and store level helps to both maximize sales and assist in demand planning.
• Enhancing business intelligence systems with GIS weather layers integrates weather – past, present, and future – for better decision-making. 
• Knowing that heavy snow will blanket a particular store by morning should change the staffing plan, as well as the items being discounted and/or promoted. 

Integral To Retail Success: Historical Data and Short, Medium and Long-Range Forecasts

Leading retailers know the difference advanced weather warnings and information from AccuWeather can mean to their business bottom line. Here is one of many examples:

A major nationwide retailer receives our long-range forecasts, helping them to strategically plan for merchandising 9-12 months in advance. With our winter seasonal forecast, they were able to position inventory to match the forecast; resulting in customer demand being met and profits from sales substantially increased.

Request a free consultation about weather-based planning. 

Learn more about AccuWeather services for retail.

Contact an account executive today for more information!