Rapid Record-Level Digital Audience Growth and Recognition
AccuWeather continues to set significant record-setting growth rates increasing users by more than 50% across AccuWeather.com, due to the high demand and appeal of targeted, relevant weather content with Superior Accuracy™. This tremendous digital leadership and growth demonstrate the global need for personalized weather information that people can use to improve their lives.
Recently, Barry Lee Myers, Chief Executive Officer of AccuWeather, shared important insights into the unique value that AccuWeather provides to digital advertisers in his Keynote Interview at the Publishing Insider Summit on the strengths and opportunities of data-driven advertising for publishers and advertisers.
“The availability of more targeted data and automated systems for ad placement and optimization is creating new opportunities for advertisers. Publishers need to adapt to the changes in the advertising industry to remain competitive,” Myers said. “AccuWeather is setting new standards with its innovative approach to personalized, data-driven targeting and multiple world-class advertising platforms to give unmatched value in campaign effectiveness to advertisers. I’m pleased to share some of our best practices with other leading publishers.”
Additionally, Marie Svet, Chief Revenue Officer, was recognized for these results as a 2015 Top Women in Digital – Corporate Visionary Award. Cynopsis presents this award to “the women who are making it happen, whether in the trenches or at the leading edge of the digital world.”
“It’s an honor to be recognized by Cynopsis Media with this award as further validation of the leading-edge work that our digital advertising team is doing in creating innovative, high-impact advertising programs through a customized multi-platform approach that delivers results,” Svet said. “We have seen exponential growth in AccuWeather’s audience as users worldwide rely on the Superior Accuracy™ of the world’s most trusted weather source. To reach the desirable audience, we have created unique promotional opportunities for agencies and brands with more targeted impact than ever before. That is the result of AccuWeather’s big data capabilities, proprietary behavioral information, and effective multi-platform reach across desktop, mobile and tablet, video, place-based/digital signage, connected TV platforms, new 24/7 AccuWeather Network, and more.”
Cynopsis Media’s Top Women in Digital Awards honor “women who have helped clear a path in what is still a relatively young industry” and “those who excel in digital content, marketing, advertising, social media, and online.”