AccuWeather Enterprise Solutions Addresses the Decisions that Plague Winter Holiday Shoppers

From the AccuWeather Press Room

Buy online or head out to shop? Light coat or winter parka? Hot or cold drinks? With the most accurate and actionable weather data, forecasts, and intelligence, AccuWeather helps businesses and consumers prepare.

AccuWeather Global Weather Center - December 14, 2016 - AccuWeather Enterprise Solutions, the world’s leading commercial weather source partnering with more than 240 of Fortune 500 companies and government agencies, has quantified weather’s impact on retail trends this holiday season, arming clients across industries - from manufacturing and transportation companies to retailers - with the information they need for a successful business cycle heading into the crucial, peak holiday sales week.

AccuWeather Enterprise Solutions’ D3 Analytics takes the most complete global real-time and historical weather database - including AccuWeather’s unique real-time data sets from around the world with exclusive observations, satellite, and radar - correlated with customized data sets by client using proprietary statistical analytics and predictive modeling. AccuWeather uses its Superior Accuracy to make predictions for logistics, sales planning, and inventory control going forward, providing the most actionable, customized data driven decisions. AccuWeather’s industry-leading big data and analytics expertise ensures that clients have the highest-demand products and services ready for sale when and where they are needed most to meet customers’ needs and maximize business results.

AccuWeather answers key decisions that impact retailers and shoppers this season, including:

• Brave the Stores or Buy Online - When and where is it smarter to make the trip out to brick and mortar stores?

• Is it Gingerbread Latte Season - Shoppers switch beverages for the holidays, but will iced coffee make more sense in areas without the seasonal cold?

• The Winter Coat Conundrum - Is a light coat suitable to make it from the parking lot to the mall in current local winter weather conditions?

• Best Deals on Winter Wear - Winter coats and sports gear languished on the shelves in many parts of the United States last year. This year, things are predicted to be quite different. Where can buyers expect to find the best deals on coats and where will parkas and skis be in the highest demand?

• Sharp Differences in the Weather Forecast - There are a number of distinct differences between December weather this year and last year. This year will not be as mild, and retailers and shoppers should be ready.

• Always be Prepared - From stocking up on supplies to checking your vehicle’s tire pressure, how can people be better prepared this season across locations and industries?

To review findings, business leaders are invited to attend the AccuWeather Weather Analytics Holiday Update (Register Here) this Thursday, December 15 at 3:00pm EST, presented by AccuWeather Enterprise Solutions’ D3 team. The webinar will showcase the updated weather forecast for the month of December highlighting key holiday impacts, how weather will play a role in consumer behavior compared to last season, upcoming trends in the weather forecast and shopping season, and more.

“From seasonal planning to purchase, with weather’s significant impact across all industries, managing risk and maximizing return is a business imperative,” said Mark Ebel, Vice President of Business Services at AccuWeather Enterprise Solutions, Inc. “It is why over 240 of Fortune 500 companies rely on AccuWeather Enterprise Solutions, using the most comprehensive, customized big data analytics to inform business decisions that create distinct competitive advantages.”

“AccuWeather has the smartest weather engine available to manage weather risk for business. State-of-the-art commercial weather forecast platform SmartWarn® ingests the most accurate, comprehensive weather data and complex modeling, pinpointed for every location on Earth and extending further ahead than any other source, with hyper-local short- and long-range forecasts,” Ebel added. “In contrast, other weather data sources forecast large polygon areas without the level of precise detail, frequency, resolution, lead time, or depth of weather intelligence that AccuWeather Enterprise Solutions provides to clients across all industries and government operations.”

About AccuWeather Enterprise Solutions

AccuWeather Enterprise Solutions, the world’s leading commercial weather source partnering with more than 240 of Fortune 500 companies and thousands of businesses and government agencies worldwide, provides the most accurate, actionable weather data, forecasts, and intelligence that saves lives, protects property, drives revenue, minimizes risk, increases productivity, and more for clients worldwide. AccuWeather Enterprise Solutions has focused on the business impacts of weather for over 50 years, serving clients in all 50 states in the U.S. and worldwide including all of North America, Europe, Africa, Australia, South America, and Asia. Clients across all industries rely on AccuWeather Enterprise Solutions for the most accurate weather information and insights to drive quantifiable business results. Government and emergency management agencies also rely on AccuWeather for the best forecasts of severe weather events - floods, tornadoes, hurricanes, cyclones, and others - available from any source. By forecasting and communicating the weather the most accurately and effectively worldwide, focusing on impacts - telling people how, why, and what they need to do in order to save lives and minimize losses - AccuWeather has saved tens of thousands of lives and prevented tens of billions of dollars in property damage.